Having a corporation such as Pepsi cash in on these experiences for consumerism seems contradictory to the idea of protesting, and commercialising these real struggles can devalue them. These vulnerable people often include women, people of colour and the LGBTIQ community. Often minorities aren't heard in conventional ways and have no choice but to express political opinions on the streets. It also simplifies the way people engage and make change in the world.ДЄctivism is often led and participated in by the most vulnerable people in our community. It makes sugar filled drinks seem like the key to stopping police brutality against people of colour. Pepsi's new 'short film' advertisement has been widely accused of appropriating the struggle for race and gender equality in the name of its product. Tensions are apparently high, but the crowd erupts into celebration as the cop takes the offering of Pepsi from the celebrity saviour. Now that she looks like the commoners she can walk ahead of them until she approaches the police blocking the protest. Kendall Jenner appears to save the day for the protesters when she emerges from her nearby photo shoot, pulling off an expensive gown in exchange for a 'casual' $238 denim jacket. Sit back, this is two minutes and 40 seconds of your life you'll wish you could take back. People on the street below march in an orderly fashion carrying signs saying nothing remotely risky - 'Join the conversation' and peace signs drawn in Pepsi blue. A man on a rooftop is seen playing a cello but the soundtrack features the strumming of a guitar.

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